10 Internet Marketing Myths: Busted

The Truth Behind Common Internet Marketing Myths

Here are 10 Internet Marketing Myths

Expert Internet Marketing is the key for any online business to survive and thrive. With so many different sites online, how can you expect your customers to find you? Are you really doing the best marketing possible or are you still following common Internet Marketing myths? Our free Internet Marketing Questionnaire offers a thorough outline of questions to assess your IM strategy.

Internet Marketing is constantly evolving and changing along with technology. It used to be that a high ranking on Google required only the right keywords in the right places. People would come to your site and sales would skyrocket.

Now Google and users are more discerning of online content. They have become web-content connoisseurs.

Where does design factor into all this? Design welcomes the seeker, but to capture an audience, a website needs meaningful content.  Design can add to great content or distract from great content. Be sure that your design is not a distraction. Don’t fall for these internet marketing myths.

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Here are 10 common Internet Marketing Myths.

Internet Marketing Myth 1:  Content is not important for design.

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These two images have the same design, but the content adds meaning to the design and makes it clear what we want to communicate.

Many designers create the initial design with filler text “lorem ipsum.”  It helps to get a quick start and create an aesthetically-pleasing design, but can be an unrealistic design. Design will draw people to your site, but if there’s no content they won’t stick around. The content and design work together to create a message for the user.

Internet Marketing Myth 2:  The title (H1) is the most important on-page element
It was important a few years back to have proper H-tags on your website, but people spammed it, filling it with any keywords (even unrelated keywords) in order to draw an audience. But search engines have evolved to be much smarter now.

H1 is a part of CSS (custom style sheet) that helps a designer reference what font styling and size will be applied to a specific piece of content.

H1 used to be King. It still is key.

Because people misused it, Google changed things so that if your H1 element doesn’t match the rest of your page, the search engine will ignore it. While H1 is important, it can’t be the only thing that you do.


Internet Marketing Myth 3:  People don’t scroll
Scrolling may have been a problem in the early days of the Internet, but today it is very natural to scroll. Especially in the mobile world. Scrolling is now second nature to users. For long pieces of text, scrolling provides better usability; it is much better than clicking and loading a different page.


Internet Marketing Myth 4:  More links are better than more content
Linking is not a numbers game anymore (far from it, actually). You should focus on having relevant and diverse sources that link to relevant pages.

Internet Marketing Myth 5:  SEO is all about ranking
While there’s a strong correlation between search result placement and clickthrough rates, ranking is not the supreme end goal that it used to be.  Metadata is also very important, as people tend to scroll through their options to find the best fit.

Studies of clickthrough rates have shown that users favor the top search results, mostly top 3 listings. But with rich text/snippets appended into search results, the results below the top three are also getting much higher clickthrough rates.

Internet Marketing Myth 6:  Your homepage is the most important page
A user’s browsing and searching behavior has changed over time and data shows that inner pages can have higher page views compared to the home page.

The percentage of pageviews for the home page has dropped from 39% in 2003 to almost 5% in 2010 and is continuously decreasing.

Focus on your other pages. Who knows when one of your blog posts or informational pages will be discovered, shared and reshared.

Internet Marketing Myth 7:  Your homepage needs to have a lot of content
Think of your homepage as the front door to your business. Visualize it! This is your chance to make a first impression and convey what you’re all about. Invite your guest in, don’t leave them at the doorstep with a monologue of useless content.
For some marketers, however, there is a need for a bit more content and context.

Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next. These visitors should leave satisfied, not overwhelmed or underwhelmed — and certainly not confused. It’s still important to have content. Make it meaningful.

Internet Marketing Myth 8:  The more pages I have, the better
Logically, you would think that the larger the footprint of your website, the better you would rank – but it’s simply not true. You can be penalized for having duplicate content on multiple pages.

First, not everything you publish gets indexed (and rightfully so). Second, sometimes pages get indexed, but don’t remain in the index. And third, just because you have pages indexed doesn’t mean they will drive qualified traffic and leads.

Internet Marketing Myth 9:  Internet Marketing is not a usability issue
Internet Marketing has evolved from simply getting found to improving how users engage with your content. Internet Marketing is so much more than optimizing for search engines, one of the persistent internet marketing myths. You need to optimize for users first and foremost, so they actually click through your listing to your website and — once they click through — stay there.

To keep visitors on your site, ensure you’re publishing content that’s personalized and relevant. You should also make sure your website is intuitive and easy to browse (in other words, accessible by both crawlers and users).

Internet Marketing Myth 10:  I must submit my site to Google
While a brand new site can submit its URL to Google directly, a search engine like Google can still find your site without you submitting it.  And remember, a submission does not guarantee anything. Crawlers will find your site and index it in due time, so don’t worry about this idea of needing to “tell” Google about your site.

Internet Marketing Myths Conclusion

As you manage your SEO and web presence here are some takeaways:

  1. Think of content and design as a team.
  2. Build a framework around meaningful content.
  3. H1 is no longer on the throne.
  4. Scrolling is now second nature.
  5. Keep links relevant and to a minimum.
  6. Having strong metadata descriptions can override being ranked top in Google searches.
  7. Your homepage should be kept tidy for visitors, but recognize people may come through your back door.
  8. If you need multiple pages on your site, they should enhance (not endanger) the user experience.
  9. Make your content intuitive, not ignorant.
  10. Last, but not least, no need to send Google a postcard to say, “We’re here!”

Make the internet a better place and know the truth of these Internet Marketing myths. Need Internet Marketing experts to help you navigate your Internet Marketing needs? Contact: solutions@RubicoTech.com

Rubico has been providing quality custom web development services and internet marketing services for over a decade to web companies and ad agencies. We are an agile web development company taking advantage of a globally dispersed team to deliver excellent results. Our internet marketing services include social media, link building, local search, PPC, web design, and reputation management.

We create complex web and mobile applications. We bring together expert Indian developers – ranked among the top in their field – and India-based, American relationship managers, who provide stateside context for client’s needs and expectations. This combination creates a new kind of contracted development that doesn’t trade quality for cost.