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How Much Does A Complex Web App Cost?

Businesses are continuously improving their online presence to stay ahead of their competitors. Because of this, one of the biggest questions for every business is the cost to develop a complex web app. The main incentive behind this is to always engage their target audience. These days people primarily search for business services through the web. The number of web users is increasing rapidly day by day. This results in businesses having higher standards in the functionality of their websites to support their customers online. 

The cost of every complex web app includes inputs from stakeholders and software engineers. Besides that, it involves a lot of discussions and planning to stage the projects in the right way. There are a number of elements to consider which contribute to the cost of a complex web application development. This article defines some of the major key elements:

Key Elements to a Complex Web App cost?

The key element to the success of a web application is the technical architecture. Depending on the use case for the web application, the architecture is prepared. Most of the applications nowadays fight between Monolithic or Micro-services architecture.

Both approaches have their own pros and cons and have been the choice for developers to work on. With the Monolithic architecture, the cost for the development is much less than working on a microservices-based architecture.

As per the nature of microservices, you would need a big team of developers which will result in higher costs for the development to be completed. Not only the initial development, but the maintenance and the infrastructure costs are much higher with this model. On the other hand, Monolithic architecture-based projects need fewer resources on the Infrastructure side and are easier to develop and maintain, which results in low-cost development solutions.

Compliances Involved In Your Web App

Compliances may play a big role from time to time with the cost for development. There are a number of compliances for the web applications which may need to be applied based on business requirements or the target audience.

The ADA compliance (if implemented with top-level), results in higher development costs since it requires a sufficient amount of work to be done on the front-end side of the application.

HIPAA compliance requires the code files and DB to be encrypted from the security point of view and requires any patient information to be secured which enhances the work on the development side; hence, the costs are higher.

Similarly, on the development side, a few other compliance requirements require more work to be done. So once the business requirements are reviewed, it’s good to finalize what compliance requirements need to be implemented on the project to set the budget expectations accordingly.

Project Timeline


Project timeline is another factor to consider regarding the cost for complex web app development. The resources are usually assigned to the project to complete the development for a specific timeline. Any delay in getting required information for the project (e.g. Design files, fonts, logistics, etc.) may delay the timeline, and hence the cost increases.

It’s always good to plan the timeline for smaller milestones to make the final project delivery timeline. At the same time, all stakeholders must agree to be available for discussions or to fill the gaps as needed.

Scope Creep

Scope creep is one of the biggest reasons why some project costs go much higher than originally planned. If there is a sudden requirement change from the client which requires the project structure to be reworked, it adds a lot of work into the project which results in more development time and increased costs.

To avoid scope creep, it’s best to go with the Agile scrum project methodology which will let you change the requirements without adding a lot of hassle. The cost will still go higher for any kind of scope creep.

Delay in getting information from Stakeholders

Any delay in getting the required information from any of the stakeholders will increase the project timeline and hence increase the cost of the development. Following are some of the examples of what information a project requires:

  • Design files
  • Logo
  • Fonts
  • Development logics
  • Access credentials (for several services etc.)
  • etc.

After a project is started this information is often delivered; however, further delays in getting the information will slow down the development and increase the cost. Having a process to get all information from the stakeholders before getting the project kicked off would help the cost to not increase. 


Based on the above information, the cost of a web app depends on multiple factors.  If the above factors are considered at the very beginning of the project and all the information is received in a timely manner, then the cost can be set. 

The team at Rubico has a lot of experience developing web applications in several industries and would be happy to discuss the requirements for your project. We follow best practices to make a project successful and keep the costs in control by following the right strategies. Let’s talk about how we can help you with your next project.

How Much Does a Mobile App Cost to Develop?

Are you interested in learning more about mobile app development for your organization? Or are you an entrepreneur who has an excellent idea, but you’re still figuring out how much it would cost to turn that idea into reality? 

Here is all the information you need before jumping on this adventurous ride of mobile app development.

In this article, you will learn about all of the aspects of app development. We will be answering some important questions that are essential to consider before investing in an app venture.


Categorizing The Application

With the increasing affordability of smartphones across the world, the app industry has exploded in the last 10 years. Causing mobile app development to broaden and has lead to the development of many different types of apps. The possibilities have become endless.

First, you should categorize the app you want to create under one of these eight categories.

  1. Utilities
  2. Entertainment
  3. Games
  4. News
  5. Productivity
  6. Lifestyle
  7. Social Networking
  8. Health and Fitness

Select Your Mobile App Platform: Native or Hybrid

Next, you have a choice to make. Native or Hybrid?

Along with your requirements and project specifics, this is likely one of the most important decisions you need to make before investing your hard-earned money.

Native apps: These are specific to each platform – iOS or Android. The developer needs to write code based on the platform being used. The code language differs for iOS and Android. iOS uses Swift, while Android uses the Java coding language.

Hybrid apps: As the name suggests, hybrid apps are a combination of both platforms, iOS, and Android. There is now web support for hybrid apps making them even more accessible. Common options for development languages under this category are React Native and Flutter. The most important advantage Hybrid has over Native, is that the same codebase can be used to run on multiple platforms which reduces the overall cost and time. Basically, you only have to write code once!

Hybrid is the best approach for those who have a tight budget, and want to get their application built quickly on both platforms. On the other hand, those who are certain of their user base, and have more time and budget overall, should go for Native. 

The best advice is to consult with your team about what should be the best platform based on two things: your user base, and timeline. 

Going for MVP

When it comes to reviews, users have high standards. Nobody wants a slow or glitchy product. It is only right that you go all in, to ensure you develop an app that provides a seamless user experience. You can start with an MVP which is a smaller version of the final app (only including the most important features) first.

The perfect successful example of the MVP is Facebook. Facebook was released to a small group of people for testing and gaining feedback. Many of the features Facebook encompasses now were not included in the first few releases, allowing the platform to focus on its initial goal. It started with just the simple profile and news feed feature using the username and password. Soon it moved on to messenger, video calls, media uploads, and now, the stories feature.

Now that you know the pre-development barriers, It is time to learn what the exact development cost will be. Let’s discuss the options for each section of app development and discuss the average cost involved in these areas.

Cost details vary from individual to individual to organization. Freelancers can build apps at a low-cost c0mpared to big tech giants, however, you may be sacrificing quality and timeline, and professionalism. This decision is totally up to you based on your situation.


Wireframes are the backbone of any project. Wireframes serve as a middle ground between low-fidelity sketches and first interactive prototypes. The actual process of wireframing for mobile varies drastically. The better the clarity of wireframes, the better the code, and ultimately, the better the app will be.

Cost: 10% of the overall budget

User Access Management for Mobile App Development    

User Access Management, also known as identity and access management, is the administration giving individual users within the system access to the tools they need at the right time. For businesses, this usually includes access to external applications, permissions, and security requirements.

Today, challenges arise as companies grow, and employees with varying roles increasingly use external enterprise solutions to do their jobs. An identity and access management solution helps manage this by providing a seamless way to manage user identities and access all in one place. There are many ways to do this, usually it is through authentication. You can try social login or normal login. Depending on the options for Social Media Login / Username-Email Login, if your app is pretty simple and needs no social media, you can use normal login and signup. 

Cost: 5% of the overall budget 


Once you have your basic ideas, layout, and color scheme the way you want them, you need to start thinking about what the customer actually wants. If you don’t meet the customers’ needs, a competitor might, and as a result, you could lose significant business. There are a few features, which are nice to have and some which are must-haves, but many will make your app really stand out. Things to consider include: Email Notification, Push notification, Cloud computing, Real-time tracking, and more. The list is endless. So, decide and select what features are right for you based on budget and requirements.

Cost: 25% of the overall budget

Third-Party Plugins

Depending on the features you decide, the third-party plugins will be the next requirement. The more plugins, the higher the cost. Third-party plugins are basically software or libraries which help your feature work. Suppose you want a tracking system in case of getting the real-time feedback you need to integrate libraries like Pusher or Pubnub. All the third-party plugins usually have pricing plans based on users which you can review.

Cost: 15% of the overall budget based on users

Frontend & Backend Mobile App Development

It can be argued that app development can be the biggest factor in the cost of an app. Seasoned developers, who have successfully delivered multiple projects, are still scarce resources. That’s why coding an app usually accounts for 50–70 percent of the total cost of app development, and the coding times vary depending on the type of app. The front end is the View part of the app. The backend. is what allows the app to withstand huge loads and work smoothly under any conditions. This will entail more time spent on designing and building a complex app architecture. Moreover, you’ll require multiple programming languages to create your app’s backend, which means you’ll need to pay for a more diverse team of professionals.

Cost: 40% of the overall budget based on users

Server and Network Maintenance

Most apps nowadays run their backends on cloud service providers like AWS, Google Cloud, or Azure, which (depending on the scale required) can cost pennies or thousands of dollars each month. In addition, many third-party services (such as payment systems) that an app might use, operate under a SaaS model which requires subscription costs. As an app gains popularity, its needs in both these areas are likely to grow which in turn racks up the costs of its upkeep. Once an app has been battle-tested in the real world with real users, bugs are bound to show up and will need to be addressed continually. 

Cost: 5%

Making a Profit

Mobile apps are critical for any business. Not just for smooth business operations and functioning, but also as a separate channel for revenue generation. As a mobile app development company here at Rubico, one of the most commonly asked questions that we hear is — how do apps make money?

Paid App: You can charge a user upfront to use your app. A percentage is charged by the stores on that payment.

Free App: Most of the apps available on app stores fit into this category. The only source of revenue is ads for a large number of users. If your app is being used by a lot of people, businesses will pay you to host their ads.

In-App Purchase: This is a process in which you provide the app for free to the end-user, but charge a subsequent amount for some premium features of the app. To access those areas users pay a subscription fee.

This should be the last thing on your mind. It takes time for apps to be a hit in the market, so, be patient. Focus on building the app first. If you are sure that its uniqueness will attract users, you can expect to do well.

Overall Cost of Mobile App Development 

The cost of making a mobile app is most often based on the number of hours the project may take. The more difficult the functionality, the longer it will take to implement. Let me divide these into three categories: 

Average: These apps include some basic functionality, don’t require integration with any third-party APIs, and may not need a backend infrastructure. Features of such applications may include standard UI components, a feed list, simple filters, and map markers. Developing a simple app like this usually takes about 250–400 hours.

Medium: These apps may include custom UI features, real-time chat, payment functionality, tablet and handset adaptation, integration with APIs, and a simple backend server. It takes around 1,000 hours to build such an app.

Complex: Highly complex apps include advanced functionality such as audio/video processing, real-time synchronization, custom animations, integrations with third-party services, complex backends with several types of database relationships, and more. The timeframe for building complex apps is 2,400+ hours. A full-fledged social media application, dating app, data collection, or video streaming apps may all fall into this category.


Your mobile app development process is ready to begin! If you have any questions, or want to run your idea past a panel of experts, we’re here to talk!

Select the right approach for your WP website

Selecting the right approach for your next WP website:

In today’s day and age, web presence is essential for every business, in order to provide recognizability and credibility. With the plethora of platforms available it is easy to get confused about which platform is ideal for your use. If you are confused about selecting between using a CMS or doing custom development, please refer to this informative comparison.

If CMS is the way to go for you, the next step is selecting the right CMS and finalizing an approach that fulfills all of your business requirements. WordPress is the world’s most popular CMS and it powers around 20% of all the sites on the internet. Because of its ease of use, huge developer community, support, and abundance of plugins available for every scenario, WordPress is Rubico’s recommended CMS for website development.

The crucial element after determining which CMS to use, is determining the right approach to take for your particular website. With our years of experience developing websites, we have broken down the website development approaches into three broad categories, that are driven by your requirements and budget:

  • Paid themes:

    If the requirements for your business website are to establish a web presence and you need a quick turnaround time along with minimum investment, we recommend choosing a paid theme.

    • These are pre-built themes that aredeveloped by WordPress developers and designers and are available for sale on the internet for direct utilization in website development.
    • When opting for this method, it is recommended that you mold and develop your website content according to the theme selected, such that only minimal changes (colors, font, images, etc.) are required during development.
    • These theme-based websites often provide good out-of-the-box page load speed and are ideal for simple websites with no dynamic functionality.
    • Using themes for website development enables a quick turnaround time and requires less investment, but may not exactly match the business image and design language that identifies with your organization.
  • Page Builders:

    This approach is recommended when you have time limitations and have a blueprint of the website you desire in mind.

    • For this approach, we recommend buying a builder theme and using the desired elements from the purchased theme as a base to build the website. Then, use a page builder such as Elementor, Divi, or Beaver Builder to customize the theme to meet your design.
    • This approach provides you the added freedom to mold the website according to the blueprint you have for your website, and it saves time that would otherwise be required to build custom elements (picked out from the paid theme).
    • Low-fidelity wireframes can be created before the development starts to finalize the website flow and functionality.
    • Websites developed using page builders may have suboptimal page load speed; therefore, this approach is recommended for websites with few concurrent users.
    • This approach has a moderate turnaround time and provides the added advantage that you can make small updates to the website post-development by yourself using the page builder’s easy-to-use and interactive UI.
  • Custom design:

    This approach is ideal for businesses that need to develop a unique web presence that is perfectly in sync with their brand image and business ethos.

    • With the custom design approach, you have the creative freedom to design every element of your website according to your vision. If you have the vision but lack the designing skills, our experienced UI/UX team can assist you in bringing your vision for the website to life.
    • After the wireframes and mockups (which are essentially detailed designs) are ready, our development team may recommend either using a page builder or one of the custom design implementation plugins, such as ACF Pro. This selection depends on your website’s requirements, timeframe, future expansion scope, and budget.
    • Custom-built websites tend to provide the best site and data security.
    • Well-built, these websites will have the fastest page load speed and are an ideal fit for websites that include complex functionality and anticipate a high number of concurrent users.
    • Building this type of site requires a substantial investment of time (especially wireframing and designing time). However, this can be reduced significantly if you already have the designs complete.

After working with over 700 clients, we understand that every business is unique in its philosophy and working structure, and the same holds true for their website. So, if you are still unsure of the best approach for your business website, feel free to contact us. Our expert solution architects can assist you in nailing down the approach that makes the most sense for your next website.

WordPress - ITH

What is the Best Project Management System?


We recently finished a blog series focusing on the many different project management systems available. Each blog focused on one specific project management system. We layed out each of them in detail, walking through the pros and cons, and helping you understand each one’s unique qualities.

Now in this blog, we are going to try and summarise all of our findings and help YOU decide which is the best project management system for your next exciting project.

“There isn’t a single best PMS… it all depends on what is most important to you”

Using a project management system can be helpful in many areas of life. Whether you’re wanting to increase productivity at your workplace, trying to organize your team, or even planning your much needed vacation, you will come across many PMS options that have the potential to enable you to do these tasks more efficiently. Which one do you choose?

Here at Rubico, we have been using project management systems extensively to run and manage all of our projects. Over the past 18 years we have used a wide array of tools which has enabled us to be flexible enough to use whatever systems our clients are using. When we begin working with each client, we ask what PMS they would prefer to use. We want to work with our clients on the PMS they’ve found best fits their work flow. If the client doesn’t have a system in mind, we choose the PMS in accordance with what is required for the project.

What is a PMS?

The basis of project management is that it helps project managers with conducting day to day responsibilities, allowing you to break down the different facets of a project. This includes things such as creating tasks, assigning them to people, setting their priorities, running sprints (based on your project management methodology), creating and managing timelines, and recording hours spent on the project.

Project Management Systems essentially combine various tools and practices that help effectively manage a project. When scrolling through google, you will find a plethora of project management systems or softwares. This however, can be deceiving. Be sure to keep in mind that not all of these are full fledged (project management systems) as some of them don’t include all the elements necessary to manage a project.

Why is using a PMS so important?

With more and more online solutions becoming available, using a PMS has become a standard practice across all the industries today. So why do organizations see using a PMS as an important tool? Well, it can be boiled down to three distinct reasons.

  • Visibility – It’s extremely important to see the progress and status of all the projects and their respective tasks/sprints; not only for the team members, but also for the clients. Being able to share this information to all the stakeholders in real time can help keep everyone in the loop with the progress of the project.
  • Accountability – This is perhaps one of the most important reasons; being able to hold everyone accountable for what’s happening in the project. It will show whether the timeline is being met or not, or if there are any tasks that are overdue. Having each person’s tasks clearly laid out on a PMS eliminates confusion regarding who is responsible for what. Having this accountability system also helps to develop a transparent, open, trusting relationship with clients.
  • Organization – Lastly, when handling multiple projects with multiple stakeholders, being organized helps a great deal. It gives you the ability to keep all your workflow, project details, and documentation in a central location. Being consistent across all your projects, makes the life of a project manager that much easier.

How do I decide?

Choosing a (project management system) is a very important decision to make. It sets the tone for how the project functions, and what features and processes one can implement.

So Choose Wisely.

Let’s discuss on a broader scale what to keep in mind while deciding on a PMS.

  • Agile Workflow Integration Agile is a project management methodology which is widely used by various organizations across the world. It’s a collaborative and iterative process that has widely gained traction. It’s essential that the PMS you choose, has tools in place to take complete advantage of the agile methodology.
  • Scale of the project – The scale and the complexity of the project often dictates what PMS will be used. Complex projects generally require a larger feature set built into the PMS compared perhaps to simpler projects with smaller team sizes.
  • Collaboration – Collaboration is key to the success of a project. The PMS should be able to facilitate real time collaboration across projects with cross-functional teams. This is absolutely essential.
  • Intuitive UI- A good PMS should have an intuitive UI that requires a smaller learning curve. The last thing you would want is for people to be spending extensive amounts of their time on the PMS when that time could have been spent working on the actual project.
  • Pricing – The biggest deciding factor for the PMS is usually the budget for a lot of people. There is a variety of software out there in the market that is free to use, but is limited in functionality. A more feature-intensive PMS comes with a price.

Let’s take a quick look at some of the Project Management Systems that are widely used across industries.

  • Asana – Asana is a widely used PMS. It has a simple and intuitive UI with a small learning curve. It’s free to use but some of the premium features come at a price.
  • Basecamp – This is a PMS that has been around for quite some time, but is currently not widely used. It’s UI is bare bone and comes at a price.
  • Jira – Jira is a PMS that is widely used for scrum methodology. It’s used for large complex projects with multiple teams working on the project, but this comes at a price per user. It has a bit of a learning curve attached to it and has quite a simple UI.
  • Trello – This is perhaps the mostly commonly and widely used PMS in the industry. It is simple to use and has an intuitive UI. However, in order to access the more intensive feature sets, one will have to get out their wallet. It comes with plenty of third party integrations as well.
  • Zoho – This is a PMS that comes loaded with features. It is primarily used for Agile methodologies, both scrum and kanban. It is a paid service, per user, on a monthly basis.

PMS Tools Comparison - ITH

“The right PMS depends on your situation…” Check the chart.

There are plenty of Project Management Systems out there, and each one has its advantages and disadvantages. We just talked about the more widely used one’s here. Check out other options that are out there, and do your homework before deciding.

Remember, the right PMS is the one that suits your requirements and needs the most.

Trello – Project Management System

A Simple & Straightforward Way To Manage Projects

Trello Logo - ITH

Trello is a unique Project Management System because of how easy it is to use. With Trello, you don’t have to spend the time learning how to use complicated features. Instead, it’s very straightforward, self explanatory, and visual.

  1. More about Trello

    Trello Dashboard
    1. Another unique thing about Trello is that it uses checklists instead of tasks/subtasks. This simple feature of “to do” checklists sets Trello apart from many other PMS tools.
    2. The free version of Trello doesn’t use complicated business tools. It has a very simple, clean look, making it easy for people to use with small to medium projects. Even those who are not used to working with PMS systems find Trello easy to use.
    3. For savvy users, who prefer more advanced PMS systems, there is the option of purchasing plugins for Trello to improve the overall project management experience and to understand a project better.
  2. Trello Workflow

    Trello Workflow - ITH
    1. A Board = “Project”
      1. Trello allows you to have multiple boards and gives you the ability to share and collaborate with others in real time.
      2. Column Structure Trello uses the Kanban method to track tasks. As your project progresses, you can move cards from left to right.
      3. Trello was one of the first PMS tools to have a “board” view. Now, other PMS tools have adopted this style of displaying and managing tasks.
      4. This new view is often preferred over the traditional “task” list because it enables you to be very visual and interactive with the work that needs to be done.
    2. A Card = “Task”
      For each card, you have the option to include any of the following:
      1. A Due Date
      2. Assign the Task to Somebody
      3. Add Details
      4. Insert a Screenshot
      5. Provide a Description
      6. Allow Comments

      A Label Can also be added to a card to provide more context.

  3. Advanced Trello

    Trello Dashboard - ITH
    1. As mentioned before, through Powerups and addon plugins, you can make Trello even more effective in organizing and empowering your team.
      Trellos add ons include:

      1. Reportings
      2. Google Drive Connection
      3. Custom Fields

      You have to pay for these benefits; however, addons set Trello apart and will help you customize your boards and tasks more proficiently.

      Each powerup or plugin costs a different amount.

      1. Three or four plugins could cost $20/month
      2. The first plugin you install is free.
  4. Trello is very user friendly for people who are just getting into the project management space. As you become more experienced, you can use the plugins to improve your processes. Trello will grow with you.

Trello Infographic - ITH

ZOHO Project Management Tool

Overview of Zoho

Zoho is a very effective cloud-based project management tool. It helps you to plan your work, track it efficiently, and collaborate with your team from anywhere.

Dive into the world of robust project management systems with Zoho. Click To Tweet

It is suitable for both large-scale and small-scale projects. With its numerous features, Zoho allows users to schedule and assign tasks, create budgets, and set due dates.

Building Blocks of Zoho

  • Task Management

    Break up large projects into small, achievable tasks. Assign each task to a team member and track their progress on a granular level with the intuitive user interface.
    Zoho - Task Management

  • Time Management

    Zoho has a time tracking feature that shows the “estimated” and “actual” number of hours taken to complete each task.
    Zoho - Time Management

  • Cost Management

    Similarly, Zoho allows you to compare your “estimated” budget with your “actual” budget.
    Zoho Cost Management

  • Resource Utilization

    Zoho’s platform allows you to handle your human resources with care.
    Zoho Resource Utilization

  • Collaboration

    Zoho will also enable you to discuss ideas and share documents through a feed.

  • Reporting

    Zoho will enable you to create customizable reports to get a better understanding of business operations.
    Zoho Reporting

Look and Feel

  • Classic

    A list-based view for all of your tasks.
    Zoho Classic View

  • Plain

    This view groups your tasks together to make it easier to sort through.
    Zoho Plain View

  • Kanban

    Create and visualize workflow based on the timeless Kanban methodology.
    Zoho Kanban View

Pros and Cons

  • Pricing is fair and practical.
  • Billing and time tracking features are great functionalities.
  • Customer support is good; users always get a response to their questions.
  • The custom dashboard enables power users to handle multiple projects.
  • Searching for tasks can get overwhelming and can be tedious.
  • It is not easy to report bugs in the Zoho environment.
  • There is a steep learning curve because of the granular data fields.
  • While Zoho has a lot of features, most users will not use all of them.


Zoho Projects is a great project management software that provides teams and organizations with the necessary tools for project management. It is constantly being updated to ensure that it offers the best tools to help every team succeed. If you are looking for something better than Trello, and are willing to dive into the world of complicated project management systems, Zoho is a great place to start.

PMS Reviews: Basecamp

Basecamp is a Project Management Tool that has been gaining more traction as more employees are working from home. Having a good project management tool is more important than ever. Basecamp is an organized PMS tool that can improve collaboration between team members no matter where each member is working from.

Abstract of Basecamp:

With a very intuitive design, basecamp provides real-time communication that helps teams stay on the same page. Basecamp provides a way for teams to keep track of their priorities and actionable items through the following features:

  • To-Do Lists
  • Calendars
  • Due Dates
  • Messaging Boards
  • Project Schedules
  • Docs and File Sharing
  • Campfire (Basecamp’s chat room)
  • Forwards 


Basecamp can be integrated into almost any business that is looking to improve collaboration between team members.

Basecamp HQ contains information that is accessible by the entire company.

  • Topics 
  • All talk
  • Automatic Check-Ins
    • Basecamp automatically asks questions like – What have you worked on today? 

Basecamp’s best features:

  1. Reducing communication channels, keeping all project discussions in one place.
  2. Linking with tools you already use
    1. Google Docs
    2. Google Spreadsheets
  3. Customizable working hours for teams across different time zones.
  4. Clean UI/UX design tohelp you stay focused.
  5. Simple payment structure
    1. A single monthly bill to handle all of your internal communication needs.

Factors that make BaseCamp different from other PMS tools are:

  • The straightforward UI of the classic versions makes it different from the other PMS tools in the market. Timeline: Most projects rely heavily on deadlines and need to be kept on a timeline. Basecamp uses their timeline to help keep track of activities and team members.
  • BaseCamp is continuously being updated. The product gets better with each update and can be something that you start to look forward to. Over the past few years, BaseCamp has become easier to use and it gets better every day.

Basecamp is constantly improving it’s designs to make it easier to use and integrate with your business. We have used Basecamp at ITH on several projects and are happy to recommend it to others.

Interested in working with a process focused company? Reach out to for your next web or app development project.

Working Effectively in Different Time Zones

There are a lot of benefits that come from working with a global team. The talent pool which is available to you and your company expands dramatically when you are willing to work with people from overseas. One of the most important challenges to consider is the time zone difference between each team member. After working with a global team for 15+ years, IT Hands (Rubico) has developed several processes and ideologies for working effectively with a global team.

Working across different time zones has unique challenges. #GlobalTeams #Outsourcing #TimeZoneManagement Click To Tweet

When Rubico started, it was clear that we didn’t want our team in India to stay up all night to solve the time zone challenge. We want our team members to be able to experience life on a normal schedule of sleep. Keeping developers up all night to work on projects in a U.S. time zone would lead to burn out and exhaustion. We had to find another way. We plan our meetings for clients on the East Coast in the morning (USA) and will instead meet in the evening (USA) for clients on the West Coast.

Different Time Zones

To keep projects running smoothly, project management becomes more important than normal. Everybody needs to be on the same page before the time difference is too much, and somebody needs to go to sleep (in either time zone). Rubico uses a variety of project management systems and we are always willing to adopt the system our clients are using. We use Asana, Trello, and Jira just to name a few.

Finally, if a client ever needs to get a hold of a contact person, we do have a team in America who is able to pick up the phone to answer any urgent questions. We have policies in place that will allow our team to be available to fix any issues, even in the middle of the night. By thinking through how to best handle time zones, and developing systems, Rubico has been able to overcome the global challenge.

Interested in working with a team that has mastered operating across different time zones? Reach out to for your next web or app development project.

PMS Review: Asana

If you’re reading this blog, you may be searching for a good project management system. Furthermore, you want one that helps you focus on project deliverables. One that can manage resources and meet deadlines. Asana does it all. Asana provides its users with an extensive set of features. These features help to plan, execute, and collaborate in a simple way.

This could be the #ProjectManagementTool of your dreams! #Asana Click To Tweet

With Asana, both individuals and teams can manage work. Users track progress, communicate, share related files, and much more, all in one place. Moreover, Asana provides enough flexibility and customization to organize your own work in the way best suited to you. As a result, Asana stands out as a hugely popular project management system.

Asana is a workflow management and collaboration tool. Within the system, specific individuals can be assigned different tasks, share related files, and add deadlines. Moreover, Asana helps the project stay on track without losing sight of the nitty-gritty details. In short, Asana can manage almost any project by breaking down a specific project into small workable chunks.

Generally, you can assign every task and subtask to a specific person and set the due date. This helps to define who is responsible for each task, whether the project is on track or needs additional help or communication to keep it rolling.

Asana offers a dependable platform for the following:

  • Create and assign tasks
  • Set due dates
  • Communicate with a team through messages
  • Track progress

Building Blocks of Asana:



Different projects, teams, and tasks are located in the worskpace. Users can add others to the Asana board to collaborate. Also, you can create separate workspaces for various projects and teams.


Projects are the main organizational unit in Asana. You can store and manage multiple tasks within a project. Projects help to track the overall progress of a large goal and routine processes.


Tasks are the to-dos assigned to specific individuals. You can set due dates and assign followers to it. If work needs to be broken down into more detail, users can create subtasks inside a task. Also, you have the ability to add a due date and share the document after a task is created. Additionally, when changes are made to a task, you can be notified through a subscription to that specific task.

Look and Feel

Asana offers a thoughtful and colorful UI that is quite intuitive and interesting. Choose whether to view in a list format, board format, or calendar view.

List View:

Asana - List View

Board View:

Asana - Board View

Calendar View:

Asana - Calendar View


  • User-friendly interface
  • Email integration
  • Available on web, android, and iOS
  • Provides a series of project templates


  • Lacks time tracking features
  • The free version is only available for 15 users


We have to juggle numerous tasks on a daily basis and each task contains a slew of details. It is extremely important to choose the right project management system that can streamline the project management process and contributes to the project’s success. Asana is one such project management tool.

Asana functions as a digital office. First, users assign tasks and communicate back and forth on different tasks with ease. Second, they can track progress and deadlines without missing important details. In conclusion, Asana is a tool that lets you multitask, makes project handling easier, faster, and better.

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Project Management Tool Review: JIRA

When you have a big and complex project to build, it’s very important to choose an appropriate system to track its progress. There are several tools (free and for a price) available in the market, and Jira is a powerful project management tool used to track a project.

Have a large, complex project? Jira might be the #ProjectManagementTool for you. Click To Tweet

Overview of Jira

Jira Software is a powerful project management tool for issue tracking, bug tracking, and project management purposes. It has great support for agile. It also offers several plugins to extend its features.

FACT: The name “Jira” is derived from the Japanese word “Gojira” which means “Godzilla.”

According to Atlassian, the corporation that created Jira, the application is used by over 65K+ companies around the world to manage projects and track bugs. Some large organizations have used Jira, like NASA, Twitter, Audi, Domino’s, SAMSUNG, Walmart, Toyota, eBay, Coca Cola, the United States Department of Defense, and the Apache Software Foundation. Software developers, project managers, and SCRUM masters use Jira for tracking bugs, managing projects, products, processes, tasks, and Agile software development.

There are three options to host Jira Software. You can choose from the Cloud, a server, or a data center. Cloud is generally the best, quickest, and easiest option. You can also integrate Jira with many third-party apps. Some of them are Confluence, Bitbucket, Slack, and GitHub.

If you plan to use Jira, there are some terms you will need to know as you begin.

The first term is Issues. A Jira ‘issue’ refers to a single work item of any type or size that is tracked from creation to completion. The commonly used terms for issues are requests, tickets, or tasks.

Next is Projects. A project is, quite simply, a collection of issues. Issues grouped into projects can be configured in a variety of ways, ranging from visibility restrictions to available workflows.

Another term is Workflows. When you see the term Workflows, it represents the sequential path an issue takes from creation to completion. A basic workflow might look something like this:

Jira task flow

Last, but not least, is Agile. Agile is not a Jira software-specific term. Jira Software has major feature sets designed particularly for agile, including scrum or kanban. Now consider the costs and benefits of using Jira.

Pros and Cons


  1. This application is a great way to sync project requirements, create a roadmap, implement scrum, view data reporting, and much more in one place.
  2. Jira also provides a single view of all user stories.
  3. It generates much-needed reports so the team can analyze various sprints, like burndown charts, sprint velocity, etc. Plus, this application is very customizable.
  4. Also, Jira helps you to plan, start, and execute any complex project. In addition to all this, anyone can use Jira; a scrum master, a programmer, a project manager, an HR person, or a business person.

But let’s also consider the costs for this application.


  1. Unfortunately, you will have to pay to use Jira software.
  2. Although Jira has a mobile app, it is not the best mobile app. This is because the UI in the mobile app is very confusing. As a result, most people who use Jira, stick with the web version.
  3. Another thing to consider is that the integration and migration from other application lifecycle management (ALM) systems are very complex and very time-consuming. This means, all the artifacts will need to be migrated manually into JIRA.
  4. Also, Jira’s recently introduced UI is not very user friendly and is a bit confusing.

To conclude, would I recommend Jira?
Yes, if your project is large and complex and you want to use agile methodologies. Also, if you can pay to use it, then I would recommend Jira.

Do I use Jira?
Yes, I am using Jira in one of my large projects. It’s a useful project management tool with some issues that can be overlooked to keep track of a project on multiple levels.

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