Technologies to watch out for in 2015

Three technology trends marketers should look for in 2015.

Keeping with the theme of the holiday season, we are hopeful that 2015 will bring with it many new opportunities. We did a little gazing into the crystal ball ourselves to predict what is in store for 2015 in the technology arena.

Here are our predictions.

As search engines ramp up their strategies, the world wide web will get indexed more efficiently, than ever. The web will deliver more accurate results, service more needs and in turn lead to an increase in demand for quality products.

Among competing products and brands, the race will be to catch the user where they are. Building relationships across a diversity of screens, platforms and engagement using a number of campaigns will be an imperative strategy to use. This will allow more users, more inclusions and greater interaction between devices to take place.

This ubiquity of machines and the connected user is the result of more and more of the world tuning in to the web, in the past decade.

Catch them on the go:  Mobile and a diversity of screens

In 2015, the small screen is no longer a limitation. With multiple screen sizes to cater to, the designs need to be responsive. The information needs to be presented in a crisp and easy to read layout.

With the diversity of screen sizes and the need to catch the users on the go, the question will no longer be, “do I want a mobile app for my business, or not” but, “what kind of an application will it be?”

Most companies will be making the call on whether they want a Hybrid or a Native mobile application. They will try and weigh the cost effectiveness of a Hybrid app versus the performance of a Native app.

Mobile applications and products linked to a verifiable social profile will be key additions. 

Stay away from Black Hat practices: The Panda is on the prowl

Choose quality content over Black Hat SEO practices to reach more people through organic search results. Search engines have improved algorithms in place, helping them index more quality results. Google’s latest Panda update will readily penalize pages which are trying to fake their way to the top of search results.

Content is definitely going to be king in 2015. Most companies will look at hiring media and PR professionals to add clout to their internet marketing strategies. Average search engine optimization (SEO) solution providers will take a back seat, only companies providing web development solutions with content marketing strategies in mind will survive.

Social media will continue to be on the upswing, like the last few years. Marketing and advertising budgets for the same will also continue to swell. What is important to note is that now the return on investment can be measured and a lasting return on investment (ROI) may just become the norm.

Social media marketing will no longer be about likes, shares and brand building but about goal conversions, lead generations and partnering relationships.

The ubiquity of it all: Open Source making it happen

If 2014 was any indication then 2015 bodes well for most open source technologies. These solutions are making the internet of things become a reality. The ubiquity of machine to machine communication augurs well for open source technologies like WordPress, PHP, Joomla, CodeIgniter and .Net Core.

After the lull of the recession, markets are picking up now; there is a consistent increase in demand. With a higher number of brands looking to revamp their strategies more markets are getting penetrated. Even Microsoft is getting onto the bandwagon by opening up core .NET for server side and cross platform development.

The increase in demand especially in the e-commerce domain will keep developers in hot pursuit. We have our wagers on technologies like Magento, woo commerce and Shopify that help e-commerce websites perform better.

About us:
Rubico provides customized solutions to web development companies and internet marketing agencies.

We create complex web and mobile applications. We bring together expert Indian developers – ranked among the top in their field – and India-based, American relationship managers, who provide stateside context for client’s needs and expectations. This combination creates a new kind of contracted development that doesn’t trade quality for cost.