1010 Discs Scales to 25,000 Products
Rubico partnered with 1010 Discs to build a scalable Magento eCommerce platform for 35,000+ users, making playing disc golf more accessible and enjoyable worldwide.
Start Your Success StoryProject Overview
1010 Discs moved from Shopify to Magento to achieve faster speeds, seamless experience, and scalable growth BEYOND 25,000 PRODUCTS.
1010 Discs, one of the largest disc golf retailers, faced major limitations with their Shopify-based eCommerce platform. As their catalog expanded to over 25,000 products, Shopify’s restrictions on product variants, slow page speeds, and limited customization stifled growth and user experience. Customers encountered slow searches, poor mobile navigation, and a frustrating checkout process.
Rubico developed a custom Magento eCommerce platform, optimizing performance, search, and user personalization. The new system enables seamless product filtering, faster checkout, and a fully responsive mobile experience. With enhanced scalability and a streamlined shopping experience, 1010 Discs can now serve more customers, process orders efficiently, and grow without limitations.
25,000+
Products
Migrating to Magento removed Shopify’s 100-variant limit, allowing 1010 Discs to scale their inventory freely.
Enhanced
Search & Filtering
Integrated Elasticsearch enables fast searches with advanced filters that improve product discovery and experience.
Seamless
Checkout Experience
The upgraded Magento system optimized checkout flows, reducing friction and encouraging repeat purchases.
Mobile
Shopping
Customers can now easily log in, view orders, and shop on mobile, resolving previous usability issues.
1010 Discs’ Challenge
1010 Discs faced increasing challenges as their business grew. Their Shopify-based eCommerce platform limited product variants, slowed page load speeds, and lacked advanced search capabilities—frustrating customers and limiting scalability. With over 25,000 products and 35,000 active users, they needed a more flexible, high-performance solution. Customers struggled with sluggish searches, a poor mobile experience, and an inefficient checkout process, leading to lost sales and missed opportunities. Additionally, Shopify’s lack of customization prevented them from implementing features like personalized recommendations and advanced product filtering. To future-proof their business, 1010 Discs needed a scalable, customizable, and seamless eCommerce platform – leading them to partner with Rubico.
Rubico’s Software Solution
Rubico transformed 1010 Discs’ eCommerce experience by migrating them from Shopify to a powerful, scalable Magento-based platform. This custom solution eliminated Shopify’s limitations, improving site performance, search functionality, and overall user experience. The new system enables seamless product filtering, faster checkout, and mobile optimization – allowing 1010 Discs to scale beyond 25,000 products while delivering a smoother, more personalized shopping experience.
- Enhanced search and filtering for faster product discovery, improving customer satisfaction and conversion rates.
- Optimized checkout process to reduce cart abandonment and create a seamless purchasing experience.
- Scalable eCommerce infrastructure that supports growth, customization, and increased traffic without.
What We Delivered
eCommerce Platform
Rubico migrated 1010 Discs from Shopify to a powerful Magento-based platform, enabling seamless management of 25,000+ products. The new system supports unlimited product variants, advanced filtering, and a robust inventory structure. With optimized data migration and SEO enhancements, 1010 Discs now operates a scalable, high-performing eCommerce store tailored for future growth.
User Experience Optimization
Rubico enhanced 1010 Discs’ shopping experience with improved navigation, faster load times, and a seamless mobile experience. The upgraded checkout process reduces friction, while variant-specific product pages allow customers to filter discs by plastic type, weight, and stamp. Secure payment integrations and mobile-friendly logins ensure a smooth and hassle-free buying experience.
Services Provided by Rubico
Project Management
Oversaw timelines, development phases, and team coordination to align with 1010 Discs’ growth strategy.
Custom Development
Built a Magento-powered eCommerce store with custom extensions and advanced product filtering.
UI/UX Design
Enhanced navigation, mobile responsiveness, and checkout experience for a seamless customer journey.
Data Migration
Transferred 25,000+ products and customer data from Shopify to Magento while maintaining SEO integrity.
Ongoing Maintenance
Provided continuous support, performance optimizations, and feature updates to ensure long-term scalability.
Technologies We Used
Built the eCommerce store with Magento for inventory management and product catalog handling.
Used for a responsive, visually appealing design with a consistent user experience.
Integrated for faster searches, ensuring a seamless shopping experience with relevant results.
Rubico leveraged Magento, PHP, and MySQL to build a scalable eCommerce platform, seamlessly handling thousands of products and high transaction volumes. Bootstrap ensured a responsive, user-friendly design, while Elasticsearch enabled lightning-fast product searches. Using Cart2Cart API, Rubico executed a smooth data migration from Shopify, preserving product details and customer data for a frictionless transition.
Who is 1010 Discs?
1010 Discs is transforming the disc golf community by making the sport more accessible and enjoyable for everyone.They equip players of all skill levels with the gear they need. Their dedication to innovation and customer experience supports the growth of disc golf and is fostering a more engaged and passionate disc golf community worldwide.
Ongoing Partnership
Rubico continues to support 1010 Discs with performance optimizations, feature enhancements, and ongoing maintenance for their Magento-based eCommerce platform. This partnership ensures scalability, faster site performance, and seamless shopping, allowing 1010 Discs to focus on growing their business and serving disc golf enthusiasts worldwide.
Start Your Success Story
We are very grateful for the team at Rubico for helping us launch our new website. We appreciate all of the overtime hours invested into our site to make sure that customers would be able to purchase the products they wanted. We look forward to working with Rubico and making this website the best in our space.
The Team at
1010 Discs