Boston Whaler Increases Sales 10%
Rubico created a mobile app, empowering their sales team to engage with customers more efficiently and increase sales effectiveness.
Start Your Success StoryProject Overview
Rubico successfully developed a user-friendly app for Boston Whaler, driving a 10% INCREASE IN REVENUE.
Boston Whaler faced the challenge of increasing sales efficiency and meeting stringent security requirements, necessitating a robust, mobile-optimized sales app. Delivered on time within a tight deadline, the app rollout required extensive coordination and collaboration with numerous stakeholders, showcasing our expertise in managing complex enterprise projects. Rubico successfully developed a user-friendly app for Boston Whaler, driving a 10% increase in revenue. Our team skillfully adhered to Boston Whaler’s security requirements, successfully passing a rigorous security audit and demonstrating Rubico’s capability in meeting corporate standards. With raving client feedback and a well-managed project from start to finish, our proven approach and enterprise experience solidified a growing partnership with Boston Whaler and Brunswick Corporation.
10%
Revenue Increase
Boat sales increased by 10% at the Fort Lauderdale Boat Show with an app that helped reps focus on clients and deliver better presentations.
50
Users with Growth Potential
The app launched to 50 sales reps and showed strong adoption with the potential to improve sales efficiency and team performance.
Consistency
Across Sales Team
The app provides accurate marketing materials and ensures unified messaging that strengthens brand recognition and reduces confusion.
Simplified
Admin Portal
The web-based admin panel streamlines updates and minimizes errors while empowering the team to focus on strategic tasks.
Boston Whaler’s Problem
Boston Whaler’s existing app, while innovative at its inception, was no longer available on the App Store due to evolving policies, limiting its accessibility for new sales team members. To maintain their reputation for excellence and empower their sales team, Boston Whaler needed a modern, mobile-friendly solution that ensured all team members had consistent access to boat specs, models, and other critical information. Before the app, salespeople relied on printed brochures and pamphlets, which were less efficient and harder to keep up-to-date. A digital solution would enable sales reps to easily access accurate information on their phones, share it with customers, and focus on delivering a premium experience to customers.
Rubico’s Software Solution
Rubico delivered the app on time for the Fort Lauderdale International Boat Show, which was used by their team of 50 people. As one of the biggest opportunities for sales, the teams needed an app that was functional, designed well, and easy to use.
- The app also includes offline functionality, allowing users to download all content and images to their phones while on Wi-Fi.
- The app helped ensure continuity for the sales team. Everyone now has access to the same materials.
- It simplified the job of the marketing team. The new admin panel makes it easier for them to add content and manage boat listings.
What We Delivered
Hybrid Mobile App
Built with React Native for both Apple and Android devices, the app provides Boston Whaler’s sales team with up-to-date information on boat models, specs, images, and marketing materials. Offline functionality allows users to download content and access it without an internet connection.
Web-Based Admin Panel
To make content easier to edit and manage, Rubico built a companion admin panel using Node.js and Next.js. This backend system enables Boston Whaler to update boat listings, add new models, and make sure content is always up to date, reducing manual workload and improving efficiency.
Services Provided by Rubico
Project Management
Rubico provided comprehensive project management and communication to ensure all deliverables were completed on schedule and within budget.
UI/UX Design
Rubico created an engaging design that aligned with the app’s functionality, making it easier to use and provide a quality customer experience.
Development
Rubico developed a hybrid mobile app and admin panel, that met all the requirements while also adhering to the agreed-upon scope for the project.
Testing and Deployment
Rubico conducted rigorous testing to ensure the app’s quality and reliability while successfully deploying it across the required platforms on schedule.
Ongoing Maintenance
Rubico provides ongoing maintenance for the app, including hosting, updates, and support to keep it running smoothly and efficiently moving forward.
Technologies We Used
Built the hybrid mobile app that delivered seamless functionality on both Apple and Android devices.
Powered the backend system to equip the admin panel with tools to manage and update boat content.
Enhanced the admin panel to integrate scalable web solutions with Node.js for a cohesive platform.
These technologies allowed Rubico to create a robust and user-friendly platform for Boston Whaler, enabling the company to update their sales and marketing efforts. The choice of React Native for the mobile app ensures a consistent experience across different devices, while the use of Node.js and Next.js for the admin panel provides a powerful and scalable backend solution.
Who is Boston Whaler?
Boston Whaler is a well-known boat manufacturer, a subsidiary of the Brunswick Corporation, recognized for creating unsinkable and durable boats. They provide a luxury experience, appealing to a wide range of boating enthusiasts. While their target market leans towards those seeking a premium boating experience, their marketing and sales strategy aims to be inclusive.
Ongoing Partnership
Our successful collaboration with Boston Whaler has evolved into a long-term partnership with both Boston Whaler and their parent company, Brunswick. We are providing ongoing maintenance and support for the sales app to ensure its continued success.
Start Your Success Story
The BW App looks great, was launched on time, and was a great contributor to our success at the Ft. Lauderdale International Boat Show!
Lenn Scholz
President of Boston Whaler
I can't say enough good things about Rubico. I would recommend Rubico to anyone at Brunswick who needs resources.
Debbie Metzger
IT Director at Brunswick Boat Group
Our sales team is really really loving the app!