A Sales App Is Only As Good As the Audit It Can Pass

Debbie Metzger doesn't let things slide. Before a new sales app could reach Boston Whaler's dealers, it had to earn her trust and pass Brunswick's security audit.

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Debbie's Story

Debbie Metzger has spent over 24 years at Brunswick Boat Group, rising from Senior Systems Analyst to IT Director, Business Alignment. Her reputation is built on a simple pattern the company keeps repeating: “Give it to Debbie.” She builds systems sharp enough to win President’s Quality Awards with zero defects, and she’s the rare leader who speaks both IT and business fluently.

The Standard She Doesn’t Compromise On
That reputation exists because Debbie doesn’t let things slide. When Boston Whaler needed a new mobile sales tool, it wasn’t enough for it to work, as a subsidiary of Brunswick Corporation, any new tool had to meet stringent corporate security requirements before Debbie would trust it in the field, in front of dealers, carrying Brunswick’s brand.

A Deadline That Left No Room for Shortcuts
The app also had a hard deadline: it needed to be ready for the Fort Lauderdale International Boat Show, one of the sales team’s biggest opportunities of the year. Enterprise-grade security standards and a fixed, high-stakes launch date, that combination meant there was no room for shortcuts, and no time for after-the-fact fixes. That’s the standard Rubico had to build to.

The Challenge

Boston Whaler needed more than a functional sales app. Debbie's team wasn't going to greenlight something just because it demoed well; it had to hold up under real scrutiny:

“Will this pass our security audit, or are we just hoping it does?”
“Can we trust this with dealer and customer data across every device our reps carry?”
“Can we hit the Fort Lauderdale deadline without cutting a single corner on security?”

A sales app that looked great but couldn't pass Brunswick's standards wasn't a sales app Debbie could sign off on, no matter how close the boat show was.

Documented Position

Passed Brunswick’s rigorous security audit with no exceptions or shortcuts, giving the team confidence to launch.
Prioritized Roadmap

Delivered the app ahead of the Fort Lauderdale International Boat Show deadline, with everything ready when it mattered.
Ongoing Engineering Partner

The app helped drive a 10% increase in boat sales at the show, and Rubico continues to support Boston Whaler and Brunswick.

What Rubico Delivered

Rubico built a hybrid mobile app (React Native) and companion web-based admin panel (Node.js, Next.js) engineered from the start to meet Boston Whaler and Brunswick’s security requirements:

Security by Design
A sales app built to satisfy corporate security standards from the ground up, not retrofitted after the fact.

Audit-Ready, Not Audit-Hopeful
Successful completion of a rigorous security audit conducted by Boston Whaler/Brunswick.

On-Time, No Compromises
Delivered ahead of the Fort Lauderdale International Boat Show, with no trade-off between the deadline and security.

Offline-Ready Access
Sales reps can download content over Wi-Fi and access it securely without a live connection.

10%

Revenue increase

Sales reps onboarded

Rigorous security audit

What Debbie Has to Say?

“I can't say enough good things about Rubico. I would recommend Rubico to anyone at Brunswick who needs resources.”

— Debbie Metzger, IT Director at Brunswick Boat Group