What is Your Company’s Average Project Velocity?

How to effectively track project velocity

Project velocity is the speed a project will get completed. For example, a 1000-hour project can be completed in 10 weeks at a velocity of 100 hours/week or 20 weeks at 50 hours/week. Project velocity varies from project to project and client to client. Always choose an approximate velocity at the beginning of a project, or you will have poor expectations for your team and your client.

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One of the important factors in closing a deal is to determine project velocity. Estimating project velocity will depend on the stakeholders and several other factors in the project. These factors will change the project timeline and the overall project budget! It’s important to consider these following factors that can affect the velocity of a project:

  1. Product Owner’s Involvement
  2. Understanding Scope and Requirements
  3. Design Iterations
  4. Budget Realities
  5. Team Availability

When you have an approximate idea about the project investment, you need to breakup the hours per week depending on the following factors.

Product Owner’s Involvement

Product Owner

The Product Owner is the single point of contact on the client side. This contact gives direction to the team and makes the quick decisions. The team requires a response from the Product Owner within a business day to keep the momentum going.

Also, the Product Owner is responsible for getting any required information from other stakeholders. If the information is not provided quickly, that will impact the project timeline. Be sure to explain the involvement of the Product Owner with your client during your first meeting.

Understanding Scope and Requirements


Understanding scope is a crucial component for defining a project timeline. If the scope is not understood well, the timeline can not be met. It’s really important for the project team to review the project backlog with the Product Owner at the beginning of the project.

The product backlog should define the user stories and the objective of the project. The project team can breakdown the sprints and define the timeline accordingly. If there is a scope creep, the project team should immediately notify the Product Owner about it and discuss the revised timeline.

Design Iterations

ITH Design Iterations

Design iterations is another key component for managing project velocity. There needs to be a set number of design iterations which will be communicated to the Product Owner in the beginning of the project. A designer is a key person to help the other team members with the flow and the functionality of the website.

Based on how the designs are created, the timeline can be managed for a project. So it’s really important for a designer to grasp the requirements in the early stage of the project so they can provide mockups within 1-2 rounds. If there are more than 2 design iterations, that will extend the project timeline.

Budget Realities

Budget Realities

The budget is always a major factor. Depending upon the budget, the requirements of the project could change over time. The budget directly reflects timeline. So if the timeline extends, the budget extends as well.

Project velocity can only be determined with a decent idea of the budget in the initial weeks of the project. If the Product Owner explains the budget and timeline expectations, the team can then set up a projected velocity.

Team Availability

ITH Team Availability

If the team is not available to work on the project, this obviously impacts the project timeline. Initially the timeline is set based upon the availability of the resources. The role of each and every team member is defined within the project and responsibilities are assigned to them.

If, for any reason, some of the team members are not available, their tasks will delay the team. This would extend the timeline, which would then impact the project velocity.

At Rubico, we take care of all these factors to manage our project velocity and make sure projects are delivered within the expected timeline.

Depending on the project requirements, there are many different roles we have on our team.

The following are the team members assigned to a typical project:

Project Coordinator (PC)

The Project Coordinator (aka Scrum Master) is a manager, who supports the rest of the team and ensures everyone follows the defined processes.

Development Team
Each team may have one or more:

  • UI UX Designer → Designs a great look and feel
  • Solutions Architect → Architects the solution to be designed
  • Frontend Engineer → Implements interactivity
  • Software Developers → Makes it all run under the hood
  • Mobile Developers → Creates great mobile apps
  • Internet Marketing Specialist → Improves your web presence
  • Software Tester → Ensures features function as expected

Relationship Manager (RM)

The Relationship Manager is available to step in where needed to improve communication and collaboration.

To learn more about how Rubico team can help you in managing project velocity, contact us at solutions@RubicoTech.com.

We create complex web and mobile applications. We bring together expert Indian developers – ranked among the top in their field – and India-based, American relationship managers, who provide stateside context for client’s needs and expectations. This combination creates a new kind of contracted development that doesn’t trade quality for cost.