WooCommerce and Magento are both great platforms to use for eCommerce. How do you decide which one to use to sell your products online? How do we know what is right for our project? In this blog, we are going to compare the two eCommerce platforms and will help you make a decision about which to use for your next project.
First, let’s talk about who your target audience and market is.
E-commerce is “the buying and selling of goods or services using the internet.”
- A – Administration
- B – Business
- C – Consumer
B2B is one of the most common types of e-commerce. This is when a transaction of goods or services occurs between two businesses.
B2C occurs when a business sells a good or service to a consumer. For example, Netflix engages in B2C e-commerce when it sells its service to viewers. The entire transaction occurs online.
A lesser-known form of e-commerce, C2B is similar to C2C in that an intermediary is often required. In this transaction, the consumer acts as a seller and the business acts as a buyer.
Stock photos are an excellent example of a C2B transaction. This is when the consumer takes a photo, uploads it to a stock photo site, and the business then pays for the right to use the stock photo. The intermediary site hosts the transaction, transferring the money and information online.
As an example, think of eBay or Facebook Marketplace. Anybody can sell their product on the platform to other consumers. Payments are safely done through the hosted site, and the buyer’s and seller’s information is transferred online.
B2A e-commerce, also referred to as B2G, is when a business provides an online service for the government, generally through a website.
One way to understand B2A e-commerce is through taxes. Taxes, which go to the government, can be filed online through third-party businesses, such as TurboTax or H&R Block.
Similar to B2A, C2A occurs when a consumer is providing something for the government.
A C2A transaction can be as simple as paying for parking tickets or ordering a new government ID. However, to be considered a C2A e-commerce transaction, this must be done online.
- Magento:- Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
- WooCommerce:- WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. WooCommerce allows you to continue using the familiar WordPress environment.
Magento vs WooCommerce:-
- Magento – Video
- WooCommerce – Video
- Prepaid card payments
- Bank transfers
- E-Wallets (Venmo, Paytm)
- Mobile payments
- Braintree (A Paypal Service)
Hopefully this was a helpful overview of Magento and WooCommerce. Depending on your needs, either platform could work well. If you are looking to build a smaller store quickly, we would recommend going with WooCommerce. For more complex projects with a lot of products or variations we recommend using Magento!